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Fall Updates - Which Digital Marketing Service Can Dreamweaver Provide For You?

Time flies when you're running a business, working part-time for another company, raising kids, moving your Mom across the country, building a deck and getting as much family and outdoor time out of the summer as you can before the cold Canadian fall and winter settle in.

The month of September was a busy one with the return to school for my daughter and my son's first day of junior kindergarten and let me tell you what, there is not a parenting manual, infographic or parenting group out there that prepared me for the overwhelming sadness that I felt when I dropped my son off at his first day of school. I watched as his big sister took his hand and lead him into the school yard and they both look back at me like "you don't love us anymore?" I cried the whole way home. Then when I sat down to start doing some work for my clients I found myself unable to work because it was so quiet. I almost turned on Cocomelon just to make it through the day. Almost. I haven't lost all my sanity...yet. The kids ended up having a great day at school and have enjoyed their first month.

This last month was super busy for the company that I am working for part-time so I found that Dreamweaver work slowed down a little to accommodate that, however, now that a new rhythm has been found I have thrown myself back into Dreamweaver with an excitement and passion that I believe will grow Dreamweaver into the company that I have been dreaming of since I graduated college in the spring.

Dreamweaver has come so far from "just" a virtual admin and resume business formally known as "Cali Wiersma Virtual Administration Services". Now real dreams are being formed and goals are being met and I am meeting some incredible people in the community as well as networking with some pretty amazing people.

Achieving my diploma as a 'Digital Marketing Specialist' has meant more to me than anyone could ever imagine. I love what I do and I know that shows in the work that I produce. From social media management to creating graphics and video content (content creation/management) to SEO audits, and website design, I am never bored and my days are never monotonous.

As a business owner, there are many things that you need to take care of. That can include things like website design, social media management, content creation and then marketing and selling your products and services and maybe even making those products yourself. That's a lot! As much as we all want to say we "do it all ourselves" let's face it, we are all human and we need help sometimes. So, let's take a look at how Dreamweaver Digital Marketing & Virtual Admin Services can help you.


There have been a few changes to social media and google algorithms in the last few months so if you're experiencing a drop in traffic and engagement it's time to run an SEO audit and Dreamweaver is your specialist ready to dive in to all the nitty gritty analytics in order to get your business the exposure that you are working so hard to achieve. It is recommended that SEO audits be done quarterly or at the very least twice a year in order to make sure that all your efforts are not going to waste and to know that your website and socials are doing their best work while you do your best work.


If your business does not have a website - you need one. These days businesses are seen as less credible if they do not have a website. That website needs to be mobile friendly, clean and clear design, and easily navigated. It can be overwhelming to even think about building a website, but it doesn't have to be anything super crazy. Just go check out Dreamweaver's website. Minimal pages. Just enough information for people to find me, know what I offer and a clear way to contact me.


When was the last time you ran a social media audit and took a look at your analytics to see how your posts are doing and to see what demographics you are reaching? Having social media pages is awesome, but they do take work and proper management as well. If you don't have time to put into this, or you just don't know how to run this type of report, Dreamweaver can help with that.


There's a difference between bad content, good content and amazing content. Where does yours fall? Content creation is something that I love to do and it shows in the content that I produce. It's personalized to your brand and how you want to present your brand, but can be totally customized to the season and product depending on what you need. From blogs to custom graphics to videos for TikTok/Reels, there is no challenge or ask too big or "out there" for Dreamweaver.

Check out this section on the Dreamweaver website for more information on the importance of quality content.


Let's face it, we're all masters of the selfie, but can you take a picture of the product that you sell that will "sell" your product? Can you create a sales graphic that stands out? A video for ads or promotions? Dreamweaver can and we want to help your products shine!


You are a busy person. There are definitely tasks on your plate that you could pass off to an admin or an assistant...if you had one. Hiring full-time help is expensive so don't do that. Hire Dreamweaver. I can work with you to take certain tasks off your hands so that you can focus on what you need to focus on be that making your product or having a little extra time for your family. I can create brochures or flyers. Create documents, health and safety binders, training binders, respond to emails, create spreadsheets, PowerPoint presentations, and more. All you need to do is ask.

Read this Dreamweaver article on why you should hire a virtual admin.


Contact Dreamweaver today because Dreamweaver is here for you. For your business. Dreamweaver can help you get home to your family earlier and take stress off your shoulders so that you, too, can enjoy what you do and enjoy the life you have built. So what are you waiting for? Your fairy godmother? She probably retired a long time ago. It's time for you to take control of your business and your life and Dreamweaver is here to help.


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