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Summer’s Coming: Keep Your Social Content Sizzlin' with These Ten Tips

With Summer right around the corner (the first official day of summer is June 21!), a lot of business will start seeing an influx of vacation requests and sometimes that means that your content may take a hit or a hiatus during the summer. It can be temping to just put up a post and say “Away on Vacation – See You In The Fall”, but you don’t have to do this. Your summer content does not have to suffer from the heat too. Read on to find out what you can do.

Where should you start to build your summer content plan for your social media channels?

If you want to “set it and forget it” then you will want to set aside from time in the next couple of weeks to plan your summer content - and plan all of it. Then get to work creating and pre-scheduling using programs like Hootsuite, Hey Orca, or even the built-in business managers that most social media apps have.

Still wanting to take care of your own content, but you’re stuck for content ideas for the summer? You’ve come to the right place! Below is a list of content ideas that you can use to fill up your summer calendars and keep the internet bots happy with your online presence while you bask in the sun.

Ten Easy Summer Content Ideas for your Social Media Channels

  1. Celebrate “National” days like National Ice-cream Day. This is also a prime day to boost morale in your workplace by treating your employees and then post pictures of them enjoying their summer treats! Use the National Today website to pick out your favourites to feature.

  2. Feature Other Local Businesses. #SupportLocal in #(your local area).

  3. Places to See and Things to Do in your Local Area (as recommended by your employees)

  4. Local Summer Events – especially if your company will be there!

  5. Favorite Summer Food and Beverages (as recommended by featured clients/customers/employees)

  6. Feature “Week-Long Events” that are relevant to your business and how your business is taking part (ie. National Clean Beaches Week, National Family Golf Month etc.) You can find more information by visiting the National Today website as linked in number one of this list.

  7. Boost engagement with “This or That” or trivia questions

  8. Images that create engagement: Babies or puppies with ice-cream, customers waiting for their vehicles to be done and what they are doing while they wait (with their permission), funny ways to cool down, employees enjoying the sun etc.

  9. Contests and Giveaways. Make it fun.

    1. GIVEAWAY IDEA: Are you a business that offers products or services that you can discount or give away “bucks”? Make your own discount cards with discount codes or “bucks” than be used at your business and hide them around town. Give away clues by posting a picture to your timelines with the general area that the discount/bucks cards can be found.

    2. CONTEST IDEA: Best summer picture, funniest summer picture, pictures of clients/customers using your products/services etc.

  10. Social Account Takeovers. Collaborate with another local business. You “hijack” their accounts for a day and they get yours for a day and let the hilarity and fun ensue.

Summer Content for Social Media Doesn’t Have to Be Stressful

The best advice I can give is to make sure you have fun this summer. Your content doesn’t have to be stuffy. Relax and have fun. Let your customers and clients see the human side of your business/brand.

Too Busy To Take Care Of Your Own Summer Content for your Social Media Channels?

Hire Dreamweaver Digital Marketing Services. Easy peasy lemon squeezy. Dreamweaver can do all the above and more for your business this summer. So contact us today and let’s get started on your summer content for your social media channels!


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